Printed material · version control
Paper cannot be recalled.
Every version of the flyer that has ever gone out, what changed, and which one the download link is serving right now. The HTML is the source of truth; the PDF is generated from it.
Not yet reviewed by Ameritas
This is printed retail material from a firm whose principals are registered through Ameritas, and the 401(k) content on the back is squarely inside FINRA's scope. It rides the same compliance gate as the website and the Brief. Do not send a run to a printer before it clears.
The single most important change in v2.0 is a removal: v1.0 led with "15–50% potential monthly savings". That is a results claim on a printed piece, and the standing rail on this project is that the consented 50-life case study is the only outcome figure that exists. It has been replaced with proof that makes no claim — Est. 1996, 350+ companies, same-day response.
The QR codes, and where they actually go
v1.0's three codes all said "scan for the full flyer" — a QR, printed on a flyer, leading to the flyer. These lead somewhere that produces a lead. Scan them off this screen before every print run; a dead code on paper is unrecoverable.
/go/acaEmployers → free ACA compliance review
/go/abaFamilies → autism & ABA coverage screener
/go/reviewEmployers → 5-question plan reviewEach is a short path that 302-redirects from firebase.json, carrying the UTM tags. Two reasons: a short URL makes a far less dense code, which scans from further away on a worse phone — and the campaign tag can be corrected after 500 flyers are already in the wild, because it lives in the redirect rather than in the ink.
Loading versions…
How to release a new version
Versions live in site/admin/flyer-versions.json. The flyer itself is
site/flyer-print.html. Archived PDFs are in site/assets/flyers/;
/assets/hipson-2026-flyer.pdf is the stable path every existing link points at and
must always hold the current version.