Content calendar · LinkedIn + The Hipson Brief
Two weeks, always planned.
Rewritten every Sunday: the coming week goes live-ready, the week after gets drafted. Approve each post here before it is published — and nothing is published by a machine.
Approval here is not the same as clearance
Michael is a registered representative. Under FINRA Rule 2210(b)(1) a written social post or newsletter article is a static retail communication and needs registered-principal approval before it is used. Marking a post approved on this page records that we are happy with it. It does not replace the Ameritas review, and no post should go out until that review has cleared.
Everything is also published by hand. No LinkedIn or Substack account is connected to any scheduler, and while pre-approval is required that is the correct posture, not a gap to close.
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Backlog
Everything queued behind the two planned weeks. Items marked promised on site already have a card on the public /insights page, so the card is live while the article is not.
The calendar lives in site/admin/content-plan.json — the Sunday task rewrites it, and it can be hand-edited any time.
Approval state is stored per-slot in Firestore under contentApprovals/{id}, so a Sunday rewrite never wipes an approval.
Full copy and the compliance notes: docs/CONTENT-LAUNCH-PACK.md · setup gaps: docs/LINKEDIN-SUBSTACK-SETUP.md.